Max Hindle — Personal Brand
The document that tells you exactly who you are, what you stand for, and what to post.
01
Most people post content and hope something sticks. The Brand Bible ends the guesswork.
It's a personal document built entirely around you — your voice, your stories, your beliefs, your audience. When you have it, you never run out of ideas. You never sound like someone else. And the right people start finding you.
02
Answer 12 questions about who you are, what you believe, and what you want your brand to do for you. Honest answers only — that's what makes this work.
Using your answers, Max builds a complete personal brand document — your voice, your message, your content pillars, your signature stories, and a ready-to-use Claude prompt so you can generate content ideas instantly.
No more blank pages. No more guessing. You have a document that works as your content GPS — for every video, caption, and campaign.
03
This takes 10 minutes.
What you get back changes how you show up forever.
What's your name?
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What do you do and who do you do it for?
Be specific. Not "I help people." Who exactly, and with what.
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What do you want your personal brand to do for you — and by when?
Not "grow my following." The real outcome. More clients? A waitlist? Speaking gigs? Be specific.
If someone who half-knows you described you to a stranger, what would you want them to say?
What associations do you want to own? What's the one thing you want to be famous for in your space?
What do you genuinely believe about your industry that most people in it would disagree with?
This is where your voice lives. The opinion you hold back because it feels risky to say out loud.
How would your closest friend describe you to someone who's never met you?
Personality, quirks, what makes you funny or magnetic or difficult. The real version, not the LinkedIn version.
What's the moment in your life or career that changed how you see everything?
The turning point. The loss. The experiment that worked when it shouldn't have. This is your most powerful content asset.
What results have you personally achieved that prove you know what you're talking about?
Numbers, outcomes, transformations — for yourself or for others. Specific is better than impressive.
What type of content have you tried before, and what happened?
What worked, what flopped, what you hated making, what felt natural. If you haven't started yet, say that.
What format do you genuinely enjoy making and could see yourself doing consistently for 12 months?
Talking head, green screen, storytelling, educational, opinion — what feels natural to you?
Describe the person you most want to reach. Not just their job title — their situation.
What are they struggling with? What have they already tried? What do they want more than anything?
Is there anything about you, your story, or your brand that hasn't come up yet but matters?
The thing you were hoping I'd ask. The context that makes everything else make sense.
Max will have your Brand Bible ready within 1–3 days.
Keep an eye on your inbox.
Follow Max on Instagram for more:
@maxim1111on →